By Thefamefile@gmail.com 
Introduction
Gui Gui is one of Taiwan’s recognizable entertainment personalities, known for her energetic personality, acting talent, music career, television appearances, and work across different parts of Asian entertainment. Her real name is Wu Ying-jie, written as 吳映潔 in Chinese, while she is also known professionally as Emma Wu and, during part of her Korean career, GEmma. Born on August 11, 1989, in Keelung, Taiwan, she entered the entertainment industry as a teenager and gradually built a career that moved from variety television and girl-group performances into acting, singing, hosting, reality television, and business.
What makes Gui Gui’s story especially interesting is the variety of directions her career has taken. She first became known through the Taiwanese program “I Love Blackie” and the group Black Girl, later known as Hey Girl. After leaving the group, she concentrated more heavily on acting and television. She also gained an international audience through the Korean program “We Got Married Global Edition,” where she was paired with 2PM member Taecyeon. Later, she entered the Korean music market and released music under the name GEmma.
Gui Gui’s Early Life in Taiwan
Gui Gui was born Wu Ying-jie in Keelung, Taiwan, on August 11, 1989. She grew up as the only child of divorced parents, and her childhood was not completely settled because her family moved several times. Available biographical information says that she attended five different elementary schools, an experience that meant she had to adapt to new surroundings and people repeatedly while growing up.
Her education also included more than one school. She briefly attended Dao Jiang Senior High School of Nursing & Home Economics before transferring to Zhuangjing Senior Vocational School in Taipei, where she studied performing arts. This educational background eventually proved useful because entertainment became the central part of her professional life. She also spent approximately one year in the United States during kindergarten, giving her some early exposure to life outside Taiwan.
The nickname Gui Gui became closely connected with her public identity. The Chinese name 鬼鬼 is associated with the word for “ghost,” but the nickname was also linked to her playful, mischievous, and energetic personality. Rather than being a dark or frightening name, it became a memorable part of the cheerful image she developed in Taiwanese entertainment.
How Gui Gui Entered the Entertainment Industry
Gui Gui entered show business when she was still a teenager. In 2005, at about 16 years old, she participated in the selection process for the Taiwanese television program “I Love Blackie.” Her natural personality and humorous presence helped her stand out, and she was eventually selected as one of the original members of the girl group that became Black Girl, formerly known as Hei Se Hui Mei Mei and later known as Hey Girl.
The program gave Gui Gui a platform to develop her television personality while also introducing her to a large youth audience. She became particularly recognizable because of her energetic behavior and ability to create humorous moments. Her popularity within the program helped her establish herself as one of the better-known young personalities associated with the group.
Her years with Black Girl were important because they gave her experience in singing, dancing, live appearances, television production, promotional events, and interaction with fans. The experience also prepared her for a career beyond the group. In 2009, after her contract ended, Gui Gui left the group and began developing herself as a solo entertainer.
Gui Gui’s Acting Career
After becoming known through variety television and music, Gui Gui expanded into acting. One of her important early television projects was “Brown Sugar Macchiato,” followed by “Mysterious Incredible Terminator,” also known as “Pi Li MIT.” Her work in the latter series brought her together with Taiwanese singer and actor Aaron Yan and helped establish her as more than a variety-show personality.
Her acting career continued through numerous television productions. She appeared in dramas including “Me & My Brother En,” “The Legend of Flying Daggers,” “The Girl in Tassel Earring,” “Slacker’s Food Diary,” “L.O.R.D. Critical World,” and “Make a Wish.” These projects allowed her to work in different genres and with performers from Taiwan and mainland China.
Gui Gui also developed a film career. Her credits include the “The Four” film series, “Dream Wedding,” “Days of Our Own,” “More Than Blue,” and “My Fairy Girl.” Her role in “More Than Blue” was another example of her ability to move between television and cinema rather than remaining tied to one particular form of entertainment.
Her acting career also showed the importance of her early variety-show experience. Gui Gui became known for combining a lively personality with acting performances, making her particularly suitable for projects requiring both comedy and emotional expression.
Music Career and the Hey Girl Years
Music has remained an important part of Gui Gui’s career. Her first major experience came with Black Girl, where she performed alongside other young Taiwanese entertainers. The group was closely associated with the popular television program and became familiar to a generation of Taiwanese viewers.
After leaving the group, Gui Gui began working toward a solo career. Her activities included television appearances, acting, music projects, and other entertainment work. She continued to demonstrate that she was not interested in limiting herself to one professional identity.
Her international music ambitions became particularly noticeable when she moved into the Korean entertainment industry. In 2016, she signed with CJ E&M and began working under the name GEmma. She received additional training and released the mini album “GEMMA.” Avex Taiwan describes her as the first Taiwanese solo female singer to take the stage in Korea in this way.
The Korean chapter of her career demonstrated her willingness to start again in a different entertainment market. She had already achieved recognition in Taiwan, but entering Korea required language preparation, new professional relationships, and adaptation to another entertainment system.
Gui Gui and We Got Married Global Edition
One of the most memorable chapters of Gui Gui’s international career came in 2013 when she participated in the Korean reality program “We Got Married Global Edition.” She was paired with Taecyeon, a member of the Korean boy group 2PM. The program presented them as a virtual married couple for entertainment purposes, and their pairing became popularly known among fans as the Gui-Taecyeon or “Ghost” couple.
The show introduced Gui Gui to viewers who might not have previously followed Taiwanese entertainment. Her cheerful personality and natural reactions became important elements of the program. The pairing also created a strong fan following across Taiwan, Korea, China, and other Asian markets.
Their relationship on the program was a television concept rather than a real-life marriage. Nevertheless, the show became an important part of Gui Gui’s international public image. It demonstrated her ability to communicate with audiences outside Taiwan and helped strengthen her connection with Korean entertainment.
Her Korean Career as GEmma
Gui Gui’s interest in Korea did not end with reality television. In 2016, she formally signed with CJ E&M and pursued music activities as GEmma. She trained in singing, dancing, and Korean language skills before releasing “GEMMA.”
This period was significant because it represented a new challenge in her career. Instead of simply appearing as a Taiwanese celebrity in Korea, she attempted to establish herself within the Korean music industry. She later ended the CJ E&M contract and created her own personal studio.
In 2019, she joined Avex Taiwan and continued developing her career. She released “Love Me Love Me,” and in 2020 she released the album “GX,” associated with her 15th anniversary in entertainment. Her music career therefore developed through several stages, from girl-group performances to solo Taiwanese projects and international Korean activities.
Television, Variety Shows and Popularity
Variety television has remained one of Gui Gui’s strongest areas. Her early success came from a variety program, and she continued appearing on entertainment shows throughout her career. This included programs such as “Genius Go Go Go,” “Who’s the Murderer,” “Back to Field,” and other reality and variety productions.
Her personality has played an important role in this part of her career. Gui Gui is often associated with a lively, playful, and approachable public image. This made her suitable for unscripted television, where quick reactions and communication with other performers are particularly valuable.
Her career achievements have also included awards and popularity recognitions. In 2009, she won Best Female Actress and Best Onscreen Couple recognition connected with “Mysterious Incredible Terminator.” In 2017, she received the HITO Radio Music Award for Best New Artist in vocal and dance for “Sugar Rush.”
Gui Gui’s Business Interests and Personal Brand
As her entertainment career developed, Gui Gui also began exploring business opportunities. She launched the fashion-related label GhostEmma in 2013 and later established gemmaselect, using social media and online sales to develop another commercial platform.
Her business activities reflect the broader changes in the entertainment industry. Modern entertainers are increasingly able to build direct relationships with audiences through social media, online shopping, livestreaming, and personal brands. Gui Gui has taken advantage of these opportunities while continuing to work in television and music.
She has also been connected with GAGAWULA, a pet-related brand. This area of business has allowed her to combine commercial interests with her public connection to animals and lifestyle content. Her move into entrepreneurship shows that her career has expanded beyond the traditional roles of actress and singer.
Gui Gui’s Family Life and Motherhood
Motherhood became an important new chapter in Gui Gui’s personal life. In January 2025, she publicly announced that she had become a mother and shared information and photographs related to her pregnancy and newborn daughter. She also made clear that she was not married and asked people not to continue focusing on the question of a husband.
Gui Gui has chosen to protect some details about her family, particularly information about her daughter’s father. The decision reflects a boundary between her public career and her private life. Although she has shared selected moments of motherhood with fans, she has not publicly confirmed the identity of the child’s father.
This part of her story is important because it shows how her public image has changed over time. The teenager who first became famous through Taiwanese variety television has grown into an established entertainer, businesswoman, and mother. She continues to decide which aspects of her personal life she wants to make public.
Gui Gui’s Life and Career Today
Gui Gui’s career is notable for its longevity and variety. Since entering entertainment in 2005, she has worked as a singer, actress, host, variety-show personality, reality television performer, and entrepreneur. Her career has crossed Taiwan, mainland Chinese entertainment, and South Korea, giving her a broader professional history than many entertainers who began in Taiwanese television.
Her journey also demonstrates the value of reinvention. She began as a teenager on a variety program, became part of a popular girl group, moved into acting, appeared on an internationally distributed Korean reality program, pursued Korean music, created her own studio, and later expanded into business.
Today, Gui Gui remains associated with Taiwanese popular culture because audiences have followed her through many different stages of her life. Her ability to remain active while changing her professional direction has become one of the defining characteristics of her career.
Conclusion
Gui Gui, born Wu Ying-jie and also known as Emma Wu and GEmma, has built a remarkable career from a teenage beginning in Taiwanese variety television to a wide-ranging career in music, acting, hosting, reality television, and business. Her early years with Black Girl gave her recognition, while her acting roles helped establish her as a serious television and film performer.
Her appearance on “We Got Married Global Edition” with Taecyeon expanded her international profile, while her later work with CJ E&M demonstrated her ambition to enter the Korean entertainment industry. Her business activities and transition into motherhood have added new dimensions to her story.
What makes Gui Gui especially memorable is her ability to adapt. From her energetic beginnings in Taiwan to her international projects and more personal life today, she has continued to develop rather than remain tied to one image. Her career remains an example of how a Taiwanese entertainer can build a lasting presence through talent, personality, flexibility, and continuous reinvention.